Women’s Health Spending Habits: Understanding the Impact

by Ella

A recent study conducted by PYMNTS Intelligence sheds light on how women prioritize their healthcare needs, with various factors influencing their spending habits. Let’s delve into the key findings from the “2024 Women’s Wellness Index,” highlighting the financial considerations and trade-offs women make to maintain their health and well-being.


Spending Breakdown:

Average Spending: On average, U.S. women allocate approximately $768 annually to their own health and wellness, alongside $452 spent on others’ healthcare needs.


Living Arrangements: Women living alone spend around $800 on their health, while those with partners spend an additional $582 on their partner’s health needs. Single mothers allocate $747 to their own health but devote $540 to others in their household.


Income Disparities: Women earning over $100,000 annually spend nearly $990 on their health and wellness needs, compared to $518 spent by those earning less than $50,000. Higher earners allocate approximately $670 to others’ healthcare, indicating a significant investment in personal well-being.


Impact of Financial Constraints:

Trade-Offs: Low-income earners may bypass medical screenings or cancel appointments due to financial constraints. Essential funds earmarked for healthcare expenses may be diverted to cover basic necessities like groceries, illustrating the difficult choices women face.

Addressing Healthcare Disparities:

Access to Care: Financial barriers shouldn’t deter women from accessing essential healthcare services. Initiatives aimed at increasing affordability and accessibility can help bridge these gaps, ensuring all women receive necessary screenings and treatments.

Advocacy and Support: Empowering women to prioritize their health and seek preventive care is crucial. Education campaigns and support networks can encourage proactive health management and reduce the prevalence of health-related trade-offs.


Understanding the intersection of financial circumstances and healthcare priorities is essential for addressing disparities in women’s health. By advocating for equitable access to care and fostering a supportive environment, we can empower women to prioritize their well-being and overcome financial barriers to healthcare. Together, we can work towards a future where every woman can access the healthcare services she needs to thrive.


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